Social media marketing advice from Technorati

After a panel on using social media as a marketing vehicle, Technorati CEO Richard Jalichandra was asked by one of the listeners for an exclusive social media marketing tip.
I can give you a tip but that one wont work again, Jalichandra said.
With that response, Jalichandra revealed a powerful piece of Internet marketing wisdom that most bloggers dont take too seriously. Successful social media and other forms of Internet marketing campaigns need to be unique, innovative and always ahead of the curve. The same thing will never work twice.

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