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Thursday, May 27, 2010

So Why Are You Losing Online Buyers?

Online shopping and e-commerce is expanding rapidly. This rapid increase makes it difficult for a business owner to keep track of their online business around the clock. It's also rather difficult to safeguard your shopping environment too. Customers are requested to enter their personal information online, such as their name, address, telephone number and credit card details. Your customer personal data and transaction details may very well be threatened right now. There are a countless number of holes in generic shopping cart scripts and plenty of hackers who know how to take advantage of vulnerable websites. Hackers have the knowledge to tamper with online information and can cause great reputation damage if you are targeted. As a business owner, you must take responsibility for your customer's personal data and your site's security. Your customers place their trust in you when they visit your site.
So what are you doing about this? You should realize by now, that personal information needs to be safeguarded from holes, worms and hackers. One such way to provide website security is by being certified for an online security web seal. When an online business uses such a website seal, it improves their credibility to visitors, while also ensuring security has been checked. This website seal is given only after a trusted third party has effectively checked your site for vulnerabilities and passed it. A security company conducts a security assessment before approving a website seal for your online business. A bonus is you get a web seal to boost visitor confidence and trust in your site - thus boosting sales.
This type of seal is not the same as an "SSL certificate". SSL Certificates do not check for worm holes in your website, they only allow you to use HTTPS on your website (such as on checkout areas). Proper security web seals make sure your website is worm-hole free, and provides the trust your customers need in your site, to buy from it. In this world of online transactions, it is difficult to verify who is authentic and who isn't. A trust seal on your website will make a difference in the way way customers perceive your online business. This difference is what will ensure that revenue is generated through customer sales.
Not all potential customers end up buying from online businesses. But if your website displays a web seal, your customers will at least consider this option. Customers have a fear of entering their personal data. This risky element of the cyber world makes them hesitant of handing out their information. But if you can replace these fears and uncertainties with credibility and trust, you have essentially eliminated your problem of not having enough buyers. Customers will visit your website and buy goods and services with ease and with complete satisfaction.
Webmasters who show proof of reliability to customers get more sales and gain an edge over competitors. Some of your competitors, if new to the scene - may not be aware of web seals. Beat them to it - display your web seal first!



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